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The Gainesville Skin Cancer Center at Serenola Plantation is a state-of-the-art facility where highly trained, experienced professionals are committed to competence and integrity in our service to our clientele. We strive to deliver this care with recognition that we all desire and deserve respect, compassion, and individual choices in the health care we receive. Our vision is to create a friendly, comfortable atmosphere where nature plays an assisting role in being healthy. We also believe that technology, while important, can never replace human-to-human interaction and effective communication.